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A new edge for Jewish giving
At first glance, Jgooders.com looks like any other Jewish organization's Web site. Lisiting a variety of social welfare and cultural projects in Israel and the Jewish world, encouraging surfers to "get involved" and volunteer, Jgooders could, in fact, pass for its own philanthropic organization attempting to rally the international Jewish community for support. However, Jgooders runs no projects of its own and fund-raises nothing for itself, rather it is a Jewish philanthropic "start-up" offering individual donors and Jewish or Israeli charities the chance to raise money with ease via new technology and social media promotion.
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